What is GS1 Digital Link?
The GS1 Digital Link is an evolution of the standard product barcode. Unlike traditional EAN symbols that only provide a static identifier for a cash register, a digital link is a web-enabled QR code.
When scanned, it directs users to a website, but it also carries the same technical data as a traditional barcode. This means one single code can handle point-of-sale scanning while providing customers with product information, sustainability data, or assembly instructions.
Understanding GS1 Sunrise 2027
GS1 Sunrise 2027 is a global industry commitment to transition point-of-sale systems from 1D linear barcodes to 2D codes, such as the GS1 QR code. This is not just a trend; it is a fundamental shift in how retail supply chains function.
By 2027, major retailers expect to be capable of scanning 2D codes. This change allows for greater transparency and improved inventory management, ensuring that both retailers and consumers have access to critical product details.
GTINs, Batch Numbers, and Expiry Dates
One of the biggest advantages of the GS1 Digital Link is its ability to encode more than just the Global Trade Item Number (GTIN). You can now include batch numbers, serial numbers, and expiration dates directly into the code.
This level of granularity is a game-changer for supply chain efficiency. It allows for precise recalls, helps track product freshness, and provides consumers with peace of mind regarding the safety and origin of their purchases.
Start Your Migration for Free with QRix
You do not need an expensive enterprise software subscription to begin your transition to the new standard. QRix provides a simple, reliable way for brands to generate compliant codes right now.
By visiting our GS1 Digital Link generator at /qr-tools/gs1-digital-link, you can create professional, standards-compliant QR codes for your products for free. It is the easiest way to ensure your brand is ready for the 2027 transition without breaking your marketing budget.